How do you build fanatical learning communities online? How does one ‘manufacture relevancy’?
We dive deep into the world of Warren Carlyle, a professional community-building strategist who works with purpose-driven brands & influencers to build highly engaged online communities and wildly successful social media campaigns. He is also the founder/CEO of OctoNation- The Largest Octopus Fan Club, a nonprofit organization that inspires ocean conservation by teaching the world about octopuses. OctoNation has over 1 million members and educational content that inspires and enthralls millions each week.
Warren is a neurodivergent thinker who has studied ‘the games people play’ to capture people’s attention and influence their behavior. He now exclusively works with creators & community builders who can facilitate nuanced conversations at scale that make people a better person.
Warren has recently worked with Emily D Baker to build a massive legal learning community called Law Nerds. Emily has the most live concurrent viewers of any streamer on YouTube that's not a gamer (~300k).
Listen to the full episode or watch it on YouTube to discover how Warren went from studying classical saxophone to a New York fashion photographer to building and advising some of the largest online communities.
Using the Octopus as a wedge to inspire wonder of the ocean
How brands start small and niche to grow big
What it takes to grab and earn attention to create entertaining and educational programming
How Warren overcame initial rejection from the academic community
Working with Emily D Baker to create a legal literacy community using pop culture commentary.
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