Welcome!

Each edition of Obviously The Future explores a massive, unstoppable trend unfolding over the next decade.

We consider each of these trends an ‘Avalanche.’

We’ll describe the trend, present evidence that it’s the future, consider its opportunities, and list a few companies that are supporting it.

We invest in founders who share our belief in the future at the earliest stages through Avalanche.

‘HISTORICAL CHANGE IS LIKE AN AVALANCHE. THE STARTING POINT IS A SNOW-COVERED MOUNTAINSIDE THAT LOOKS SOLID. ALL CHANGES TAKE PLACE UNDER THE SURFACE AND ARE RATHER INVISIBLE. BUT SOMETHING IS COMING. WHAT IS IMPOSSIBLE IS TO SAY WHEN.’